date: 27.09.2022, 16:30-18:00 CEST (note: this session starts after the case study Creating Successful Original IPs and Worlds – Molang)
venue: KINOTEKA / KKI platform (session available on-site / online)
speaker: Rikke Flodin, Senior Consultant of Will&Agency & Publikum.io (Denmark)
moderation: Zosia Jaroszuk, Independent producer (Poland)
Catch up on the latest combination of tailored approaches and the Publikum AI tool for audience building and awareness amongst children and youth target groups*.
How do we create content for children and youth that is relatable, authentic, and relevant in a very competitive audiovisual landscape fighting for this audience’s attention? And what can we learn from audience awareness during different stages of the development process from early script to launch?
Using a unique combination of artificial intelligence, anthropology, and tailor-made approaches to facilitate conversations with children and youth, Danish-based Publikum.io has specialised in audience building and awareness in the European film industry – in particular, in content targeted at young audience groups. In this session, Senior Consultant & Design Anthropologist Rikke Flodin from Publikum.io will share their approach, tools, methods, and key learnings from specific Danish and Norwegian projects which reached out to a child and youth audience at different stages of their creative process and integrated audience insights along the way.
*A specially designed interactive workshop (Closer to the Story – Audience Building and Insights from Early Script to Launch) on the next day will go deeper into the methodology. Registration for the workshop required. The participants who are currently working on a project for a young TA will benefit most from this workshop.
Senior Consultant of Will&Agency & Publikum.io (Denmark)
Rikke Flodin is Senior Consultant working with audience insights at PUBLIKUM.io, a Danish-based tool for audience awareness. She has worked with more than 20 film projects in Denmark, Norway, and the Netherlands, helping provide filmmakers with audience awareness in the shape of deep, human insights. Within the last few years, Rikke has particularly specialised in how to reach the children and youth audience groups using digital tools and anthropological methods to facilitate the conversations with the young audience. Rikke holds a Master’s degree in anthropology from the University of Copenhagen.
Independent producer (Poland)
Zofia Jaroszuk is a graduate of film and culture management studies at the Jagiellonian University in Kraków. Between 2015 and 2022, she collaborated with Animoon, where she performed the duties of a supervising and creative producer and worked on short, series, and feature animated projects, covering tasks which spread across the development and distribution stages. In 2019, she was appointed as a Polish Film Institute expert. She is an EAVE Marketing workshop graduate.